One of our newest and most favourite things here at Third Drawer Down is Emma Magenta’s new animated series, The Gradual Demise of Phillipa Finch. Narrated by Toni Collette, and doled out in 17-2 minute segments, it gives us yet another reason to keep our sets tuned to ABC television.

Phillipa Finch is the pin up girl for the emotionally twarted. Each episode tumbles back through her past relationships, and follows her journey from the numb, torpid and stupified to the land of the emotionally fulfilled.

Produced by ABC films and in association with Screen Australia and Screen NSW, it has an eerily beautiful and wholely interactive website, where you can create your very own Emma Magenta inspired “heartworks” based on your current emotional state. Here you can also see every episode as it is revealed.

They’ve also created a super addictive iphone game, which is impossible to put down.

Third Drawer Down has created the licensed products for all the ABC stores and franchises, which include Phillipa’s favourite soap bar, tea towel, magnets and mug. Third Drawer Down are distributing these products, and they will be available online and instore (as well as ABC stores).